Geospatial Business Analysis
At NZGA, we are expert Business Analysts with deep geospatial expertise, ensuring we accurately capture, analyse, and translate business requirements into effective location intelligence solutions. Our experience in complex IT enterprise environments allows us to align geospatial capabilities with organisational goals and integrate them into existing business processes and systems. We specialise in requirements elicitation, stakeholder engagement, process modelling, and solution design to deliver GIS projects that enhance operational efficiency, optimise workflows, and enable data-driven decision-making.
For example, when supporting a new international retailer entering the New Zealand market, we apply business analysis techniques to define key performance indicators, assess data availability, and develop functional requirements for an ArcGIS Dashboard. By gathering input from sales, marketing, and operational teams, we ensure the dashboard presents relevant insights on sales performance, customer demographics, and regional demand. The solution integrates internal sales data with external demographic datasets, allowing the retailer to identify high-potential areas for expansion, optimise store locations, and refine marketing strategies based on location intelligence. This structured business analysis approach ensures the dashboard delivers meaningful insights that support strategic growth and market positioning.
